Since 1997 FiRE + iCE has offered diners a chance to create their own meals in a fun, exciting and interactive environment. Guests visit our marketplace; a display of fresh meats, seafood, pastas, exotic and domestic vegetables as well as a broad choice of internationally influenced sauces. There is a seemingly endless array of culinary possibilities waiting to be fired up on our 25 round grill right in the middle of the dining room. Our grill chefs entertain our guest enticing them to have a fun and exciting time while enjoying great food and imaginative drinks. Not only does our approach allow people to create meals that suit their own tastes, but at FiRE + iCE they can meet their own dietary and nutritional needs as well.

FiRE + iCE creates more than just great meals, we create great memories.

FiRE + iCE Operating systems create a simplified alternative to traditional full service restaurants.

FiRE + iCE delivers a full service chef-less concept. Our kitchens are run by hourly kitchen managers. With our system there are no complicated recipes, difficult cooking procedures or intricate menu items to prepare. Our restaurant operate like fast-casual concepts with the check average of full service, casual theme restaurants.

FiRE + iCE offers franchisees:

• A unique model that has terrific appeal and leaves guests talking
  Full service program that has a “fast casual” style kitchen system
  Prototypical Plans to get started
  Site Selection Review
  Architectural Review
  Equipment procurement assistance
  National Purchasing Contracts to aid in lowering product costs
  Cost Control systems that assist in delivering lower labor cost
  Pre-opening training. This includes all necessary manuals and systems
  Ongoing training and support
  Competitive check average; one of the highest in the segment.

What franchisees must have to offer:

• A commitment to growing our brand.
  Financial resources necessary to open and operate their own units
  Initial Fee of $50,000 and cash liquidity of $350,000-$500,000
  (Ongoing royalties are 4% of gross sales)
  Ability to locate successful sites
  Ability to build a dynamic operating team
  Prior restaurant experience is preferred but is not a prerequisite

If you meet these qualifications and are interested in learning more please submit the registration form and we will contact you shortly.

Thank you

*FiRE + iCE is currently not accepting applications from the following states:
Illinois, Indiana, Maryland, Michigan, North Dakota, South Dakota, Rhode Island, Virginia, Washington and Wisconsin.