1. High Points training program will make you and your employees a Specialty Coffee Shop Expert

2. A license, not a franchise: saves you money and gives you more freedom.
3. High Point learned the business with four (4) of its own company stores; not from a book
4. High Points Store #1 in Oxford, Mississippi was voted Best Coffee Shop in competition with two (2) Starbucks and 4 other independents
5. The president of High Point has been an executive of Wendys, Cracker Barrel and the Marriot Corp.
6. We roast, package and distribute our own coffee.
7. High Point specializes in shops with a drive thru window
8. High Points strategic partner, CB Richard Ellis Co., the world’s largest commercial real estate firm, will find an “A” location for you and assist in negotiating your lease.
9. With good credit, we can help get you 70% financed
10. High Point will offer help before, during and after you are open

With so many companies to choose from and all of them claiming that they can help you open your own coffee business, how do you select a company with which to work? Well, if saving money is your goal, yours is a simple decision. Go with the cheapest. Chances are that you will get an adequate package. Yes, if you are satisfied with adequate, almost anyone can get you to that level of mediocrity. But, if it is excellence that you strive for, your only choice is High Point.

Or, if its a carnival atmosphere that you think your customers crave, go for something with earthquakes or volcanos throbbing in your customers ears or maybe a clown show is what you desire. Yes, if your customers want to try and relax in a Las Vegas atmosphere, by all means go with the show guys. But if your clients want to lay back in a quiet soothing, wi-fi environment and its excellence that you strive for, your only choice is High Point.

Creating your new specialty coffee business should only be entrusted to a company in which you have the utmost of confidence. Creating your new specialty coffee business should be entrusted to High point Coffee. Why? Because specialty coffee is our passion and excellence is our mission.

Yes, High Point defines the difference between excellent and adequate and High Point owners soon experience that difference. At High Point you get:

Excellence in Coffee Products through our own proprietary Roastery
Excellence in site selection assistance
Excellence in store design
Excellence in permitting assistance
Excellence in fixtures and displays
Excellence in equipment
Excellence in menu structure and design
Excellence in marketing and promotions
Excellence in signage
Excellence in furniture and decor
Excellence in training
Excellence in continuing support and assistance

High Point; just all around, old fashioned, excellence: and all with no franchise fee or royalties; because we are a licensor, not a franchisor.

One question that you might ask a prospective franchisor or licensor is, How many company stores do you have? If the answer is, none, you have got a problem. Company stores are where High Point learned to practice excellence. Profitable and well run company stores are where High Point proved to the world that we know what we are doing. Every one of High's Points four company stores are models of excellence and turn a significant profit.

If the High Point standard of excellence piques your interest and if you qualify on all of the following points ask for more information. Experience High Point excellence.

1. You have $50,000 to $70,000 liquid, unencumbered capital
   (We can arrange 70% financing for the balance.)
2. You have a business persons mind-set and know that most
   problems are just opportunities in disguise.
3. You are willing to follow a tried and proven formula and system
   that has always resulted in excellence.
4. You have a passion for the coffee business and crave excellence
   in all you attempt.
5. And, above all, you appreciate the difference between excellent
   and adequate.