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Who We Are
The Nature of Our Business
Our owners are passionate people; they're passionate about the hobby of backyard birdfeeding and their businesses. They love nature, they love wild birds and they love sharing their enthusiasm about both with their customers.
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Jim Carpenter
President and CEO of Wild Birds Unlimited holding the very first WBU Classic Feeder
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Wild Birds Unlimited owners are their local communities' backyard birdfeeding specialists and a premiere source for nature information as well as quality products. But who we are goes far beyond the items we sell.
It's our owners' commitment to their customers that distinguishes them from other retailers, a fact that makes us very proud. They enjoy helping their customers understand birds and nature, swapping stories about the latest bird sightings and seeing other people share their excitement.
But our stores are more than a birder's paradise. They are resources for unique nature gifts, decorative lawn and garden accessories and a variety of natural home and personal care products.
Our Story
A Bird Store Takes Off
In 1981, Jim Carpenter combined his retail experience with his avid enjoyment of nature and backyard birdfeeding to open the first Wild Birds Unlimited store in Indianapolis, Indiana.
Though this retail concept had never been attempted in a serious way, Jim soon discovered a great demand for a store where people could purchase high-quality items to attract backyard birds. Customers were eager to talk about their hobby or their latest bird sighting.
With several people intrigued with the idea of owning a shop like Wild Birds Unlimited, Jim decided to franchise the concept.
Two years later, the first franchised location opened, starting a successful movement that has transformed into more than 300 stores throughout the United States and Canada. |
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