Welcome to the iFranchise Group

Our services are primarily geared toward three markets:

• First-time franchisors: Companies seeking to franchise a business for the first time who already have developed a successful prototype and are looking to expand through franchising.
• Existing franchisors: Companies who are already franchising who are looking to improve on an established franchise system, hire personnel, increase their operating efficiency, improve quality, or boost franchise sales.
• Manufacturers-dealer/distributors: For networks currently selling through dealers or distributors, the iFranchise Group has developed a proprietary system to help increase operational control, improve brand image, and increase product sales.

Advantages of Franchising a Business

While franchising provides individual franchisees with a proven system and the support of a much larger organization, the advantages to the franchisor are even more significant:

• Lower Capital Expenditure Requirements
• Higher Return on Investment
• Risk Reduction � Greater Speed of Growth
• Reduced Role in Day-to-Day Operations
• Highly Motivated Management and Lower Turnover Rates
• Better Quality Control
• Maximized Unit Performance
• Lean Structure
• Effective Brand Building and Advertising
• Easier International Expansion

The 12 Criteria of Franchisability

To help make the initial decision on whether to franchise, the iFranchise Group has developed 12 criteria that you can use to test the franchisability of your business. Though not absolute, applying this test to your business will at least let you know where you stand and perhaps provide you with some insight as to how your business must be improved in order to franchise.

1. Credibility � To sell franchises, a company must first be credible in the eyes of its prospective franchisees.
2. Differentiation � In addition to credibility, a franchise organization must be adequately differentiated from its franchised competitors.
3. Transferability of knowledge � The next criteria of franchisability is the ability to teach a system to others.
4. Adaptability � Next, measure how well a concept can be adapted from one market to the next.
5. Refined and successful prototype operations � A refined prototype is necessary to demonstrate that the system is proven, and is generally instrumental in the training of franchisees.
6. Documented systems � All successful businesses have systems. But in order to be franchisable, these systems must be documented in a manner that communicates them effectively to franchisees.
7. Affordability � Affordability merely reflects a prospective franchisee�s ability to pay for the franchise in question.
8. Return on Investment � This is the real acid test of franchisability.
9. Market trends and conditions � While not an indicator of franchisability as much as a general indicator of the success of any business, these trends are key to long-term planning.
10. Capital � While franchising is a low-cost means of expanding a business, it is not a "no cost" means of expansion.
11. Commitment to relationships � Successful franchisors focus on building long-term relationships with their franchisees that are mutually rewarding.
12. Strength of management � Finally, the single most important aspect contributing to the success of any franchise program is the strength of its management.

Assuming that you have a franchisable business and the resources necessary to succeed, your next step should be to determine if franchising is the best strategy based on your own personal goals and objectives. Contact the iFranchise Group today to discuss your franchising goals by completing the form below.

Already franchising and want to be more effective as a franchisor? Contact the iFranchise Group today by completing the form below.